Round 2

Everyone is really really excited about this United Way project. We just went there yesterday to get a background presentation on the organization. It's really cool because this is going to be the very first student run United Way. They are basically going to run just like a regular United Way except it will be run by the students, and for the students. In other words, any agency that they sponsor has to be something that affect FSU students. They are going to basically be a "hub" where people can come to find ways to volunteer or a way for students in need to find money.

What is really exciting is that Jesse (President) has arranged a "kickoff party" for the beginning of fall. He already has the support of pretty much every adult in the city. From what I gather, all he needs now is students. That's where we come in. Headquarters have pretty much already given him the template for the campaign they want, they just want it to be tailored to students. That, I think, will open up a lot of opportunity for us to be creative without being boundless.

The biggest challenge for AD Club in this project I think will be coming up with ways to convince students not only to care, but to act on it. Meaning we have to think of events that students will want to attend, projects they will want to be involved with, and ads that will convince them to give.

I can see where we might run into sticky situations (only because I don't want to use the word "problems") where our creative juices won't be accepted/ understood by people who are already SO very willing to give up all of their time and dedicate it to such a great cause.

I say, bring it on. This is going to be great fun. Tonight, our first brainstorming potluck! Then tomorrow we meet again with the client (how cool do I sound) and hopefully we will start cranking out millions of ideas.