TV in Trains

I thought non traditional advertising would be a fun topic. Found several interesting ads, but this one stuck out to me the most. The picture is of the inside of a train, on the walls of the train are posters of a TV with the TV tuned into the television station NDTV. NDTV is a television station in India that broadcast world reality news. Many people travel using trains and this advertisement is in the perfect place for most people to see. Many people take the train home at nights and this ad will leave them a last quick reminder to watch NDTV and the ads will definitely catch anyone's attention. The caption underneath the picture explains that NDTV "depicts the naked reality", meaning they will give the public the truth and tell all, they are not going to hind or cover anything.