As of lately, I've been pretty obsessed with viral marketing. Advertising can be boring at times when everyone is doing the same thing. The other day I was just glancing over the internet when I randomly clicked on improveverywhere.com. This site is glorious!
Basically it's a group of agents that try and disrupt people in unexpected places. Their sole purpose is to get that one awkward moment where people are unsure of whether to laugh or keep a serious face. If these guys worked for a creative firm, they'd be billionaires!
Here are two of my favorite pranks they did:
