Thursday, September 8, 2011

Wow, it's been over a year since a blog has been posted on this World Famous Creative Strategy blog! So much as happened. Catch Your Limit is doing great and Tom and I are now spending the majority of our time in Richmond, VA in our cool new office space. Because we're here we can't be @ FSU, so we gave up our teaching gig. Perhaps we'll check into VCU or UVA opportunities here in the near future.

If you're still on the subscription list to this blog and you're getting this message, reach out to us. Let us know where you're at and what you're up to. Many of you stay in touch with us via facebook and that's great. Or, revitalize the blog! Nothing says it has to be a blog for a class - it can grow with us all ... a way to stay connected through an experience that each and every one of you contributed to making World Famous!

A client of ours shared this letter from Pixar about feeling creatively drained and I thought that you could relate:

Best wishes!
Melissa ><((">

Thursday, August 26, 2010

Hello Students and welcome back!

While you all were away this summer ( some of you have graduated long before this ), Luke Sullivan, author of our favorite book and your textbook Hey Whipple Squeeze This, wrote a blog about washing a pig. He featured some of our photos from our experiences washing a pig! If you didn't see it, check this out 

Have a great semester!!


Hello Students and welcome back!

Sunday, May 2, 2010


For months, the FSU Arrowhead Advertising Team has been building a campaign for the 2010 NSAC client, State Farm Insurance. There's been tears, sweat, relationship break-ups, sleep deprivation and laughs. This has been one of the most stressful and challenging moments of my college career, but it has also been the best. Everyone on the team is so talented and passionate about advertising--they've all inspired me to push the limit and do more than I ever expected of myself. Each and every person on this team has been such a privilege to work with and I will truly miss them. 

On Friday, April 30th, Arrowhead drove to Tampa to compete in the annual NSAC competition. University of Miami definitely brought it to the table, making it that much more nerve-wracking. Luckily for FSU, our never-ending nights in the Ad Lab paid off! I am proud to announce that FSU won the following awards:

+ 1st Place at Districts
+ Best Research
+ Best Strategy
+ Best Creative
+ Best Q & A

I'd like to recognize and congratulate all of the Arrowhead members for being such amazing people. We will miss our seniors so much (in bold)! You've meant more to this team then you realize. A special thanks to:

+ Jonny Arcila
+ Emily Asqueri
+ Nicole Brooker
+ Arielle Calderon
+ Courtney Connell
+ Maria Correa
+ Jesse Damiani
+ Danielle Delph
+ Michela Fleury
+ Alysse Goodwiller
+ Courtney Griffin
+ Christina Morgan
+ Gala Pazos
+ Sydney Perlman
+ Alexis Perricone
+ Jordan Rich

I love you all so much and I look forward to hearing about your future successes! 


Tuesday, April 27, 2010

Can I just say...

I am going to miss this class so much.

I loved every second of it.

goodbye CSI. You've change my life.

-Matthew Michael Ramage

Can I just say...

Monday, April 26, 2010

Need a good laugh?

Hey everyone!

Congrats on being done! I just wanted to share this website I stumbled upon today. It's 30 hilarious print ads...I got a good laugh and think you would too! Check it out to take a break from finals :)

Need a good laugh?

Friday, April 23, 2010

The Future Looks Bright according to Lynnette

Hi CSI! I hope that you all have taken a few deep breaths, gotten some rest and celebrated after doing an awesome job this semester. We are all so proud of you! I wanted you to know that Lynnette blogged about you - you inspired her ... take a look:

The Future Looks Bright according to Lynnette

Wednesday, April 21, 2010

5 Annoying Comments Your Mom Makes

"Where did you buy that shirt?"

This most likely means: "That top isn't flattering — I wish you'd wear something else." "She's softening a negative point with vague phrasing," explains Tannen. But there's something deeper she probably won't own up to: When she homes in on your looks, your mom is also thinking about herself. "She assumes your appearance is a reflection on her," says Tannen, "so she wants to help you become someone she's happy with." Tell her you know she has great advice, but you have to express your own style.

"Are you really that hungry?"

Four words: Put down the doughnut. Okay, this one's pretty obvious. "Unless she harps on your diet, this comment slipped out before she could censor it," explains Tannen. Her maternal instincts kicked in, and she's watching out for you. Let her know that while you know she has your well-being in mind, these statements make you uncomfortable.

"It's nothing. I don't want to bother you."

Your mom craves attention…but doesn't want to ask for it. She's used to being the caretaker, so swapping places can be awkward for her, Tannen explains. To strengthen your bond, focus on her now, and follow up later. "This will show her that she can trust you to pick up on all of her hints," says Tannen.

"Marsha's daughter got into grad school."

"Your mom hopes when you hear of your peers' progress, you'll be inspired," observes Tannen. But she's also in a compare-athon. "She likes to brag too," says Tannen. So give her updates. If her friend's daughter got into grad school, mention your recent kudos at work.

"He's fun, but do you ever see him settling down?"

Your mom thinks your bartender boyfriend is nice but not husband material. "This is awkward," says Tannen. "You're both adults." But still, she can't exactly talk to you like a friend and say "Dump him." Also, "your mom is of a different generation," says Tannen. She assumes that you're hoping he's marriage-worthy. Reassure her that you're having a good time but aren't going to elope with him to Vegas.

5 Annoying Comments Your Mom Makes

The eagle has landed.

So it's 4:25 am and I am still working on this project. It's been a very difficult road, but I have faith that our team will pull through tomorrow. I wish everyone the best of luck and I know you will all have amazing campaigns!

By the way, due to the conflicting schedule of the Creative party, you will not be able to see ad team present. However, if you're interested you may want to consider going Thursday morning or afternoon during one of Solomon's classes (9:30 am or 12:30 pm). He's already done teaching, so you may be able to just sit and watch. If you're interested in Arrowhead, it would be a great thing for you to see our wonderful presenters!

Good luck to all and have a great summer!

The eagle has landed.

Midnight Thirty.

Yet another midnight thirty at the stadium. Tomorrow is the day. I'm excited, nervous, happy, freaked out, sick to my stomach, and anxious. We have spent HOURS in this stadium, spoken to the police twice, and gotten screamed at by some bitter hospitality lady. Though this project has completely consumed my last month in Tallahassee, I have enjoyed every grueling minute. My group has worked as a well oiled machine, each person excelling at their function perfectly. Despite the plethora of personalities (most clashing) we have, we have worked well together, getting everything that needed to be done, done, and still having time for random leather fringed jacket photo shoots. No matter what grade we get, or if we win, we all know that we went above and beyond and created a kick ass campaign. Thank you to all my group members for making CRE8 as amazing as it is.

Midnight Thirty.

lions and tigers and cops..oh my

Right now it is 12:26 on Wed morning...our presentations are in just a few hours and I know everyone has been practicing their little tushes off!! How do I know, because for the past few evenings we have all run into each other on the second floor of UCB--and we all have our own funny stories to share.

Tonight, around 11:15, my group was practicing in the presentation room when we heard a knock on the door. We opened it up and two police men were standing outside. She explained to us that every time we opened and closed a door a silent alarm wen toff alerting the police that their were intruders in the building. We tore down the paper which blocked the glass window, giving a glimpse into our room and begged (but not really) trying to convince these officers that we were simply students trying to get a good grade in our creative strategy class. They asked us what time we were leaving, and we told them another group would be coming in at midnight. The police offer began to laugh. She was on our side after all. She totally understood what was going on but asked us to please leave by 1 am. We apologized for the inconvenience and she made a silly face and told us she totally understood.

I know others of you have had funny encounters while practicing your presentations. (Post your story if it's good enough for the blog!)

lions and tigers and cops..oh my