I saw this on Ad Age, and found it really interesting. Coca-Cola China hosted a grand New Year countdown party in Beijing, where they launched an iconic bottle to celebrate the 2008 Olympic New Year. The bottle is about 5-story-high, but is actually a digital video sign. It is the world's largest bottle graphic. It will be moving to Shanghai for the chinese New Year in February, and to other cities celebrating the Olimpics.
For the AdAge article:
For a faster video of the event:
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