After a long week, that wasn't that long but man am I tired, some interesting developments are in line for Sunday's Super Bowl game. This a the first couple of paragraphs from an article in AdAge, and honestly, I think that what KFC has here is a great advertising plan. I mean, look at the publicity they already are getting for this plan.
"KFC Corp. has cooked up a tasty bit of ambush marketing for the Super Bowl, but what if the players turn out to bee too chicken to play along?
"The Louisville, Ky.-based chicken chain on Jan. 17 said it would make a charitable donation of $260,000 to "Colonel's Scholars" in the name of the first player or entertainment performer who does the wing-clapping part of the wedding perennial "chicken dance" for three seconds in the end zone.
In a related campaign, Ryan from Wisconsin won the Show Us Your Hot Wings! contest. He won a party valued at approximately $4,2500 with some chicken of course, but also including a flat panel television, a limo to escort guests, cheerleaders, and even a cleaning service. What did he do to win? Just watch below. (It is actually pretty good.)
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