World's Best Ad Crew

In class on Monday, we were asked to describe what it is like to take creative strategy with Catch Your Limit. At the time I had a few ideas, but I decided to save them for my blog. (Cheater) I didn't want Amanda and Vanessa calling me anymore "extra" than they already do. I would descibe creative strategy as the college version of an advertising reality show. If you have seen any of these shows you now know the "format", for a lack of a better word, of the class: Hell's Kitchen, Project Runway, or America's Best Dance Crew. The funniest part about it is while their are judges, the elimination or competitive nature is not created by the desperate network starving for ratings, or the self absorbed judges dying to flex their intellectual bravado and trade expertise, but it is instead a result of the student's overwhelming desire to be students who are overwhelmed by desire. (I think that's where the stress comes in). I hate stress. I was watching a movie once upon a time and there was competitive metaphor in which they compared whatever the competition was with horse racing. In the horse racing, the horses' peripheral vision are blocked and the horses don't race to beat the other horses, but just race to go as fast as they can. It was something like that, but I always think about it as good advice. I saw the movie when I was little (I'm big now by the way), but it stuck. All in all, creative strategy didn't teach creativity, but instead makes you relize how important it is and acknowledges that its okay to be loose and not so buttoned up.