As I'm sure most of you have seen, Pepsi's new campaign consists of ads using the logo as the "O" in all kinds of different words. I really like the simplicity of it and I think that even though it seems pretty basic, it stands out with the bright colors and fun words that they use. Here's some that I really like. I also think they've done a good job of targeting to all different audiences while still using the same idea.
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