Digital Ads

http://www.cnn.com/2009/TECH/03/11/db.smartsigns/index.html?iref=newssearch

This article is really cool! There are actually digital signs with software capable of recognizing who is standing in front of the sign and creates demographic reports based on its current audience. Ads will switch depending on who is standing in front of the sign so there isn't wasted coverage and that the viewer is actually interested in the ad. For example, if the viewer is a young woman, the sign will switch its ad to a clothing ad. Read the article for more information about this unique, creative medium.