Legalize it Advertise it.

I personally can't wait for the United States to legalize marijuana, but not for the reason you are thinking. When it happens, and it will, we could be the first to advertise for it. Now I'm sure that once it is legalized, the government will still set haneous laws (like those of ciggarettes) on advertising for the product, but eventually, after the society realizes the lack of danger associated with the product, roll out the ads. Branding specific kinds of weed is going to be a blast! God knows the research will be fun.