Marketing hits an all time low

I stumbled across this blurb about a new marketing strategy that could only be called "public shaming". It's an ad for a group called Fitness First and when someone sits down on a bench to wait for a bus, it flashes their weight in big red numbers for all to see. This took place in the Netherlands, so maybe this type of stuff is justified in a country where they dip their french fries into mayonnaise...?