Negative Advertising

Sometimes, a negative tone can be used to more effectively make a point. As is the case with these ads (http://www.dirjournal.com/internet-journal/most-persuading-and-scaring-examples-of-negative-advertising/). They are not product oriented, but creativity leads to PoP and package positioning in some cases to keep the message close by. The one here might remind you of Century Council and send shudders down your spine, but you can still appreciate the creativity in it.