Cultural Beer

Most of you have probably not heard of Brahma, one of the most popular beers in Brazil. However, Brahma is owned by InBev, who also owns Budweiser. Anyways, my post isn't about who owns who in the beer world. It's about how Brahma has began marketing itself around the world. But it hasn't taken the traditional approach - Brahma is leveraging Brazilian culture to help market it around the world. On their website, they talk about different aspects of Brazilian culture from beaches, to soccer, to capoeira (a Brazilian martial art/dance). The coolest thing about their website isn't the videos that bring me back to my home country. It's their drum circle page. Users can turn on their webcam and literally play the drums on the screen. Not only is it entertaining and unique, but it also makes Brazilians think of Brahma when listening to typical music. It's awesome, check it out: http://www.brahma.com/