Rebirth of MTV

Checking my Facebook really inspires me to post this blog! A friend of mine sent me oddest, boldest, risky and attention-grabbing ad I've seen in a while. I'm actually not sure how I feel about it, since I feel it's a bit dark for my taste, but I strongly believe that we could all take a valuable lesson from this creative team: just because it's risky doesn't mean it won't work. You be the judge:

http://www.behance.net/Gallery/MTV--GENETICALLY-MODIFIED/438751