Old Spice Does It Right

Old Spice's latest campaign is pretty much amazing. Focusing on the fact that the body wash blocks BO for 16 hours, this campaign takes a much more crazy approach as opposed to the Mr. T campaign. Personally, even though there were only 15 seconds to this, it was BAM! in your face, here it is. According to the wise Whipple, this is typically something that would work well for short 15 second spots, and judging the reactions of the people on youtube, I would say Old Spice definitely has done this campaign right. I would say it is risky in using the building destruction, but it works.