I found this set of ads really cute. Each one has a pretty dog paired with an ugly dog, and the copy says "she's only with him for his biscuits." I love the ritzy settings for each ad and I absolutely love the dogs. It's just the perfect combination between elegant and droopy.
I also really like how Frolic elevated dog food to a more human level. By playing off the saying "she's only with him for his money"and relating it to dogs it makes the dog food seem more important. It heightens the brand, portraying it more as a necessity than just general, boring dog food.
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