Its the latest phenomenon.. the whole world wants to save, well... itself. Everyone and their mama's are recycling these days (Important because it's a smart way to preserve our way of life for the future? Sure. Important because it makes you look good because it's trendy? Duh.) Just when you think the planet's followed in Al Gore's footsteps & gone insane-i mean, green- businesses & corporations got thrown in the mix. Organically made makeup with recyclable containers, birthday cards you can plant that grow into flowers, and turning in all kinds of old electronics from cell phones to computers for reuse is now the norm, so it really was only a matter of time before advertising started recycling commercials. Yes, commercials. Sony is the genius behind of this new big idea... well, either they're genius or they have the laziest creatives, ever.
Check out the ad age article for more information: http://adage.com/article?article_id=125525
So think twice before you throw that week old newspaper, plastic recyclable or retro commercial in the garbage can... and hug a tree... and save the whales.
Thursday, March 6, 2008
Go Green!
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