Monday, March 3, 2008

Sex sells... deodorant?

One of my best friends spent a significant amount of time in Australia and she pointed out to me "one of the biggest ad campaigns" was for a company called Lynx Jet. Here's a whole video on every element of the campaign...



Interesting... (conceptually) seems a lot like our:



hm.
-April

Sex sells... deodorant?

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