Death by Advertising

I agree with Monica when she says that advertising is taking over her life. I wholeheartedly agree....I can't watch tv or read a magazine without analyzing the advertisements - who were they trying to reach with that? Was this a good vehicle to reach their target market? How did they come up with that idea and could they have done anything to improve it? I'm going mad I tell you...MAD!
This WHBM project is really challenging me and I am surprised at how hard this whole creative process has turned out to be. I find myself questioning all of my ideas and all of my methods. My thought process usually involves me talking things out and using peers as a device to bounce my ideas off of and get feedback but I can't talk to anyone because you all are my competition. At least that's how I see it....
Everything is a competition to me. I compete with everyone and sometimes I feel like it may be unhealthy. Sometimes I have a hard time working in a group because I feel the need to compete with everyone, even when we're supposed to be working together. So far my team has been working well together, we keep each other on task and have been pretty agreeable on everything thus far. Except now that our time is getting smaller and the stress is really laying on thick, I've noticed some tension arising in the group. I know we'll work through it but I'm getting more and more nervous about this project.
I keep questioning our theme and wonder if its on target. In my head I can justify it, but it's such a big idea with so many underlying themes that it just sounds too complicated and too big. That sounds silly though - how can an idea be too big? I mean too big in terms of this company which seems small and conservative, not one to rock the boat. But I keep thinking that we have an unlimited budget so the sky's the limit, right? I would rather have a far-fetched idea that is totally outrageous, rather than pick something good but SAFE. That dreaded S-word - SAFE. When Simon Cowell tells you that your performance was safe, its not a good thing!
If anyone else feels this way, please comment me. Because sometimes I feel like maybe I'm bringing this upon myself. Maybe this project really isn't this hard and I'm just making myself miserable for no reason.
Competition or not, I wish you all the best and I look forward to seeing everyone's ideas.

Oh and if anyone is good at microeconomics, I need a tutor because I am failing hardcore!