This is something I found in a random blog. I just found it really smart and true.
"Campaign objective/ creative brief:
WWF wanted a simple ‘take-away’ to make an impression at the important United Nations Climate Change Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn’t taken. Fortunately action was taken in Bali. During the event, where 250 of these cups were given out to the most influential attendees, Dutch Environmental Minister Jacqueline Cramer said, “the WWF cup dramatically captured the critical nature of the global warming issue.”
the copy that appears after pouring the hot water says: "A global climate increase of just 2ºC will have irreversible, catastrophic effects." www.wwfchina.org
1 comment:
I like the idea...but it would depress me every time I took my tea...
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