In the spirit of St. Patty's!

Heineken video

I hope everyone had an awesome spring break. If you click the link above it will take you to a video of a Heineken disruption event. They created a fake event and with the help of people (girlfriends, bosses and professors) convinced AC Milan fans to miss the match for this event. During the event, which is was a concert mixed with poetry, they reveal to the fans that it is fake and they're actually going to watch the match. If I were one of the guys that was an AC Milan fan this is what would have gone through my mind: "Awesome I get to watch the match!! I'm so glad this was fake. This was recorded for the news? That's so cool! I hope they interview me. I'm going to get major girlfriend points from this. Wait Heineken did this?" All in all it's a win win situation. The guys feel good all around while Heineken gets their name out and reminds guys that watching "the game" with their friends is "sacred".