"NY-Z", A Danny Clinch Film (Absolut/TBWA/Three on the Tree)

Last summer I worked for world renowned photographer and film director Danny Clinch at his production company Three on the Tree Productions in Manhattan. He has photographed or created a film for probably some of your favorite artists like Tupac, John Mayer, Dave Matthews Band, Johnny Cash, Beyonce, Bruce Springsteen, Pearl Jam...the list contains hundreds or amazing music artists. His unobtrusive, organic style really captures what an artist wants his/her fans to see-authenticity. I was lucky enough to see this first-hand. Danny has paired up with Absolut Vodka numerous times, as well as other big product names for advertising purposes. It's the coolest form of advertising in my opinion. Consumers don't even realize they're being advertised to because of the style in which it's done. Just today I got an email from the studio manager about the newest video that was just released, and it was in partnership with Absolut and TBWA/CHIAT/DAY to promote the popular vodka brand through none other than JAY-Z. I've included both the trailer and the full-length version. Pretty cool, huh?