Alcohol VS. the Body

Many people like to enjoy an alcoholic beverage after work or out at dinner, to relax and get their mind off of things. This ad is stressing the importance of drinking in excess to woman. We all know the effects alcohol can have on people, but this ad is giving a bigger wake up call to women, that alcohol can also cause physical damages along with physiological. The tag line, "If you drink like a man you might end up looking like one," is not implying women to stop drinking in general, but to keep it under control. Underneath the tag line, the caption reads, "Wine just doesn't come with cheese. For women its also accompanied by hair loss, wrinkles, obesity, plus the other problems like breast cancer, early menopause and memory loss" It then list a number women can call for information and questions. I think this ad is a good print advertisement that will get the message out to women about the side effects alcohol can do to a body. Many just think that alcohol gives us a bad hangover when we drink too much, but this helps women realize that there is so much more to drinking We all fear wrinkles, why make them come earlier than we have to.