Smile :-)

I know we have all seen it, but this is my favorite commercial thats out there right now. Every time I watch it, I become more impressed with it. It's so simply brilliant that its hard not to take notice. Watching it is almost like a game, trying to find each face in the everyday objects. Not only are there hidden faces in each image, but some of them also go along with the narrative. For example, when they talk about something being stolen they show an image of an empty hanger swinging slightly like something might have been taken off it. The commercial manages to keep you interested and intrigued to the point where you almost forget you are even watching a commercial. It doesn't make you feel like you are trying to be sold something. Instead it appeals to people's emotional side and their vulnerability, but in a non-threatening way. It's such a creative and innovative way to advertise a credit card that it really manages to stand out from the crowd. Bravo American Express!