Man's Last Stand

I thought Chrysler Dodge did a great job with their Charger ad in the 2010 Super bowl. I mean what better example of market segmentation than to have a "man's car" being advertised during the Super bowl. I don't think the message it was sending was going to make a lot of men go out and buy a Dodge Charger, but I do think it was a good way to remind them of the car brand and who else is buying it. When I first saw the commercial, I was almost to the point of "what is this even for" but overall I did not think the ad was too bad itself. There were many other ads that were better, but this one stood out in my mind quite a bit.