A week ago the nation joined together to enjoy one of the greatest Sunday's in and American's life. While the Daytona 500 is nothing compared to the Super Bowl, for someone from the area Nascar has a special place along with NFL. Here are some of the best ads from this past Sunday's premier sporting event. These ad show how branded entertainment can go far beyond musicians to Sports stars. Nascar is full of advertising. If you can get your logo on a car and run a couple of thirty-second spots in the beginning or the end of the race, then you have an incredible amount of weight based on the fact that people are going to be watching your logo turn left for hours and hours. Last year Southern farm Bureau shifted their advertising spending to sponsor a racing team. This seemed to be a very smart move considering a large majority of their target market were also Nascar fans and would see the big FB logo on top of Kyle Busch's car all day long every few Sundays. Nascar racing is a great opportunity for the right brands. While expensive, it can prove to be an intelligent media planning strategy.
Wednesday, February 17, 2010
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