In 1995, when the ad to the right ran for Bamboo Lingerie, it was not only placed in a novel medium, it was loaded with meaning to the consumer. Two things that, in combination, tend to represent the essence of non-traditional media.
Nowadays the popularity of this flavor of sidewalk attention-grabbing advertising has become all but contagious it seems, in metropolitan areas. However, even with the increasingly traditional view of this type of non-traditional, is it possible that a message that strikes a sensitive chord with the consumer can still turn heads like bad underwear jokes? Or is the success of non-traditional advertising more about finding "non-traditional" mediums to take a message? These questions will certainly plague advertisers for the rest of eternity.
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