Take top off and push in bottom

Ok....now honestly...what do you think that could be referring to? Could it be

A. Instructions for opening a bottle of pills
B. An X-rated adage
C. A bad set of directions

If you picked A or C you'd be right. Apparently, there was an American pharmaceutical company that put those directions on a pill package. British consumers found it incredibly offensive, so the product had to be re-branded. Just goes to show ya that language is a huge barrier in cross culture advertising.

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