Painting Outside the Lines

Advertising on the side of a building might not be an innovative way to promote a product, but incorporating the surrounding parking lot certainly is. At first glance, I thought this was just a model, but upon further inspection I realized that it is in fact real. Coop's Paints definitely went outside the box with this, using not only the building and the parking lot, but also two cars and the stand in the middle of the lot. I'm not sure if this was intended, but it seems like Nationwide was in on it too. Do they cover you when your car gets coated in paint? Regardless, I this is a brilliant advertisement and accomplishes what it intended. It catches your eye and is memorable.