Thursday, January 24, 2008

Dunkin' Donuts, stepping it up

Hey guys!


I found this article about Dunkin' Donuts on Ad Age. It talks about how they have been the leader in Hot coffee sales and lattes since 2003, but consumers are not really aware of it. As a result, the store is "featuring a new store design featuring more coffee tones and prominent placement of its espresso station..." I thought this was interesting. To read the full article: 

Dunkin' Donuts, stepping it up

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