IN bank advertising, what matters is getting noticed at a time when the airwaves are cluttered, customers are nervous and marketing budgets are being slashed. JPMorgan Chase has that in mind with a sleek new brand campaign aimed at unifying its consumer advertising, streamlining its message and stretching the dollars it spends.
Read more:
http://www.nytimes.com/2008/01/09/business/media/09adco.html?ref=media
Wednesday, January 9, 2008
Chase's new campaign
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