Xerox is changing it's logo in an attempt to remake their image. What do you think?
"...Monday, Xerox introduced what it says is the most sweeping transformation of its corporate identity since it dropped “Haloid” from the Haloid Xerox name in 1961. In a presentation to employees, it announced that it would retire the red capital X that has dominated its logo for 40 years in favor of what Richard Wergan, vice president for advertising, calls “a brand identity that reflects the Xerox of today.”
http://www.nytimes.com/2008/01/08/business/media/08adco.html?ref=media
Tuesday, January 8, 2008
Xerox doesn't mean copy
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2 comments:
Web 2.0.
'Nuff said!
Hmm...I've always liked Xerox ads, especially the one with the great picture of the breakfast! But I think the new logo...however small or where ever it is placed--will start to detract from the clean, simple and efficient feel Xerox has always had in the past
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