This is a fun one done by Mini Cooper at a train station in Zurich, Switzerland that gives the illusion that the car is holding all of these people... promoting their spacious interior contrary to popular belief. My only concern is how many people would actually notice it since it is on the side of the entrance? However, it's still pretty great.
Sooo I found some really good non traditional ads but this one made me giggle out loud. These crazy mouse pads were released in Dubai by Sandeep Fernandes and Husen Baba Khan for the male deodorant, Axe:
A print sticker thing of a cup of Folgers coffee was placed on top of manhole covers all over the city of Manhattan. Holes on the print allowed the steam to escape and creating an effect of a hot cuppa. Around the cup it says "Hey, City That Never Sleeps, Wake up. Folgers" It uses the commonly used saying of New York City while trying to market Folgers coffee. This was extremely creative, most people walking would probably ignore a manhole but by adding this visual element, it certainly gets peoples attention. Folgers capitalized on New York City to be a generally walking population and the fact that there are manholes everywhere. The only problems I could see occurring with this ad would be it getting worn and dirty from people and other elements. And what happens when someone needs to use the manhole?
I thought non traditional advertising would be a fun topic. Found several interesting ads, but this one stuck out to me the most. The picture is of the inside of a train, on the walls of the train are posters of a TV with the TV tuned into the television station NDTV. NDTV is a television station in India that broadcast world reality news. Many people travel using trains and this advertisement is in the perfect place for most people to see. Many people take the train home at nights and this ad will leave them a last quick reminder to watch NDTV and the ads will definitely catch anyone's attention. The caption underneath the picture explains that NDTV "depicts the naked reality", meaning they will give the public the truth and tell all, they are not going to hind or cover anything. 
I come from a long line of skip-aheaders. The first thing my grandmother used to do when she bought a book was skip to very last page and skim through to see what happens to the hero (or heroine.) My father has a habit of walking into our living room just as a movie is ending, watching only the finale, and then never bothering to see the whole film. Don’t get me wrong; it’s not that we’re impatient, or that we don’t enjoy books and movies; I guess we're just not fans of surprise.
Like now, for example. I’m a junior at Florida State, working on a degree in advertising, with quite a bit of blank pages between where I am now and my future career. Like my grandmother, I catch myself wanting to flip to the end to see where I end up, as though knowing where I'll be working in 15 years would give me some sort of direction to work towards. Lately though, I’ve decided to apply some 'lateral thinking'.
What’s so great about the last few pages anyway? Think of your favorite book or movie. What was your absolute favorite part? More than likely, it’s not at the end, but somewhere in the middle. Our lives are the same way, and by "skipping ahead" and over-anticipating or worrying about the future, we deny ourselves the opportunity to live in the colorful, exhilarating, unpredictable present. So instead of worrying myself over the circumstances stacked against my future, tonight I’m going to have a drink with my friends and talk about music. After all, you never know how many chapters you’ve got left.
I watched this video and immediately felt like the worst person in the world. I kept asking myself “what have you done lately?” I consider myself to be kind and generous, however, it took the inspiration of a seven-year-old boy to get me to take action. How amazing is it that one little boy who is probably still learning how to read can inspire people all over the world. He did more than raise over a thousand pounds for Haiti, he inspired the world to take action as well. The Sigma Chi chapter at Florida State was so inspired that they started a non-perishables and water drive to send to Haiti, getting all of the Panhellenic sororities on campus involved. After watching this video and talking to our neighbors a couple of my sisters and I have banned together and the ideas are flying. The Global Haiti Initiative on campus has been holding candle light vigils and date auctions. Its times of crisis like these that prove to me that the world can pull together and there is a need to do good for others in the human heart. So I ask you the question I have been asking myself, “What have you done lately?”
I recently stumbled upon a cyber gem of sorts. It is a webpage that contains hundreds of different types of fears. I found some of these fears hard to believe at first, but the more I thought about it the more I realized how telling these fears are. Take vestiphobia for example, it is the fear of clothing and it perfectly explains the existence of nudist colonies or trypanophobia the fear of injections, which has been known to affect mostly the burliest of men. In any case you should definitely check out this website and find your fears.
The brand new Toyota Corolla. So special, that its impossible you wont fall in love with it The Opportunity To connect with our audien during a soccer game in a creative and innovative way The Idea Instead of using a logo, or a simple animation, they decided to do something fun. Something you've never seen before!So I saw this commercial in my Hispanic Marketing class on Monday and thought I would share it with you guys, Don;t worry about the text in the beginning I'll be your personal translator. =)The commercial reads:The Concept
One of the things that I absolutely love to do is read up on new technology. It's also really cool to read up on how people are taking advantage of these new technologies and making them do what they want artistically. For the longest time, I thought that art and science couldn't mix, but I learned that they totally can, which I think is awesome. One of the areas that I see changing and am the most interested in is the visual medium. People are doing some pretty crazy awesome stuff in original and creative ways.
The Grammys; a music lover's dream. The one night where movies and actors are pushed to the side and music steals the spotlight. Like any other awards show, a years worth of talent, hard work, and ambition goes into making this dream night a reality for many of our favorite artists.
In 2010 it is easy for any new singer to come along, have a hit single, and then drop off the radar faster than a snowstorm in Tallahassee. So how do musicians and performers stay relevant in the age of never ending information? The answer is us; “The fans.”
Fans are most certainly the driving force behind all the big name acts today. From Kings of Leon to Susan Boyle, the fans are the main reason the music industry exists. The fans create movements, create icons, and most importantly create funds. The Grammys took note of fan power and created a promotional campaign that taps directly into the sacred base of dedicated followers.
The campaign is mainly viral and for good reason. Today, web sites such as Youtube, Facebook, and Twitter give fans a chance to be the star. Millions of videos are uploaded for public viewing; some of them re-creations of an artist’s past performances, and the others are covers of the fan’s favorite songs. These videos are a rebirth of traditional fan mail, catered to a technology driven generation.
The Grammys produced spots for Lady GaGa, L.L. Cool J, and Beyonce. The spots are comprised of real viral videos made by real fans. The ads are centered around one of the performer’s big hits. This campaign is a perfect combination of paying respect to fans as well as to the artist.
Below is my favorite of the campaign. The Featured song is Poker Face, by Lady GaGa, which is undoubtedly one of the biggest hits of 2009.
The dedication and power in these videos is astounding, and really expresses the dedication of super fans. From costumes to choreography, these videos don’t miss a beat of GaGa culture.
Could these videos have been the driving force behind Lady GaGa and Poker Face’s Success in 2009? Regardless, they have been viewed on millions of computer screens and have provided endless entertainment, as well as publicity for the Lady herself.
As we all know viral campaigns have to keep getting views and spreading to be..well..VIRAL. So to keep the Lady GaGa viral attack alive and well I present to you my version of Poker Face. Enjoy!
As a child, when adults would be talking about business, I misheard a well-known quote. I thought people were saying, "It is a doggy-dog world." I would envision all kinds of nice business people walking down Wall Street, tipping their hats and saying hello. They would be holding their cute canines on a leash that were wagging their tails, bouncing around, being happy and ever so doggy. Boy, when I grew up, I just knew me and some lucky puppy would be moving to New York City.
Later in life, I found out that people were really saying, "It is a dog-eat-dog world." What?! That is disgusting and just so horrible. Why would dogs want to eat each other and who would want to be in that world? No! No! No! It had to be a lie.
Finding out the brutal truth and experiencing disappointments is something that just keeps happening as we transition through life. We learn Santa isn't real. We catch our parents putting money under our pillows in exchange for our teeth. We have to tie our own shoes. We have to do homework. Our play time gets shorter and shorter. Next thing we know, we're in high school, preparing for college which prepares us to actually have to work and then pay for our own stuff? That is so not exciting or very much fun. I'd rather just play on the playground and have summer vacation. Forever.
Luckily, most of us are born with coping skills that allow us to accept small tragedies that are included in the growing up process and move on. That doesn't mean our lives can't be amazing! If only we could keep that innocent idea that anything is possible, while keeping it real.
Why can't we?
There's a little thing I like to call energy. It is in our hearts, our minds, our bodies and our souls. We have it around us too. And we put it out there into a little thing called the universe and we project it onto other people.
There is negative energy and there is positive energy. We can't fake it people! The universe knows all. And so do people. Has anybody ever walked up to you and their energy was so hideous that you took a step back? Then there are others who practically have light surrounding them and you're drawn to them like a magnet?
It is a pretty simple theory. What we put out is what we get back - kind of like a boomerang. If we put out there that we'll never succeed and that our life sucks, that's pretty much a given. Everything catches up to us one way or another.
If we put out there that we are people who want love, fun, happiness and an awesome life, it will happen. Ever have just a really, really, really awful day and dwelled on all the bad things happening? Did your day get worse and worse? Guess what? You attracted it by thinking all kinds of bad thoughts. Don't be mad at the universe, it just thought that you wanted more sucky things to happen to you.
Don't get me wrong - really awful things happen. Our car stalls in the middle of rush-hour traffic. Relationships end and our hearts break. We get our butts chewed out by our boss. People die who weren't supposed to leave us. Those are just other things we have to face no matter how much we don't want to.
Bad things happen, but bad thoughts hurt our mind and body. Luckily, everything can be turned around. The more positive thoughts we have, the more good things come to us. And our hearts feel better. And our minds feel better. And our bodies feel better. And we attract great things, and that opens up a path to find what we’re really looking for.
Not everything is going to be delivered to us immediately or even exactly how we want, but if we truly have these dreams and we can see them in our mind, why would we not think they could happen?
BEWARE! There are people out there who don't want to see anybody be happy. There are joy stealers, dream crushers and hope haters. They cut us off as we’re sharing exciting news. They believe that everything is impossible. They have no faith in those tiny miracles that sometimes really do happen.
People are so reckless with each other's dreams. They've lost their faith and they forgot what it was like to be a kindergartener when we all were certain that we'd become astronauts, ballerinas or billionaires.
But we dreamers are guilty too. It is so easy to let somebody take things away from us. I've watched my big ideas die in a meeting room. I've been too scared to share something monumental for fear of it being rejected. I've run away from great things because I didn't believe in myself. I've listened to negative people and let them talk me out of things I thought I believed in. Maybe I've even done the same thing to another person.
Let's make a pact to be kinder to each other's dreams. Would you really want to tell a kindergartener that he or she couldn't be great when they grew up? That they weren't the most amazing little person ever? That they couldn't go to the Moon if they really, really believed hard enough? That the world is full of dogs that eat each other?
Think of other people's thoughts, words, actions and hopes to be as pure as a five year old's. Put both of your dreams in the palm of your hand, handle with care, believe in them, send them off into the universe and watch them take flight.
Next thing you know, you’re strolling down the street with a new attitude and the life you always hoped for, tipping your hat as you pass people by, feeling absolutely doggy.
Guest blogger: Mandy Stark, misslou20@aol.com
Mandy Stark is a graduate of Florida A&M University's School of Journalism and Graphic Design, is an Advertising and Publications Specialist for the Florida League of Cities and is a freelance writer.
If owning a Snuggie didn’t already embarrass you, there is now a substitute. Say goodbye to all the nonsense that comes along with wearing a scarf. Between the several different ways to tie a scarf and the annoying excess flapping in your face, there is a solution! I introduce to you the new and improved Necky, with a name so simple how could one forget.
The Necky provides the fashionable aspects of a traditional scarf with none of the hassles that come along with it. Who wouldn’t want a giant bib to keep them warm? The simple Velcro attaches behind the neck and the accompanying bib extends down below the collar of your shirt. Planning any illegal activities? The Necky rolls up to cover and warm up your face.
In all seriousness, I’m not sure what is more disturbing, the fact that this is a real product or that a lot of people will actually buy this. While I complain how ridiculous this product is, these infomercials are beyond entertaining for anyone. From the Shamwow, Big Top Cupcake, or the Shake Weight, we all know how amused we are watching these after a long night of drinking.
I'm sure you've heard the word "hysteria" before, but have you ever learned the disease definition? Google tells me it's "a disorder in which a psychological conflict is converted into a bodily disturbance." Something is physically wrong with the body, because something happened (usually some great stressor) to the mind. Some of the more common "disturbances" are limb paralysis, blindness, or seizures. I thought it was pretty interesting, sorry if I'm boring the psych majors. Anyway, those with hysteria may move their arm freely under hypnosis, but once they are woken up that arm is paralyzed again.
Micropsia is another disease, in which the affected person sees normally sized objects much smaller than they really are, tiny even. Your dog might be the size of a mouse. It's been informally called "Alice in Wonderland Syndrome." It's a temporary condition caused by swelling in a part of the eye, most commonly found in children ages 5 - 10. Imagine being five years old and your breakfast looks like it's for a doll; or being ten with macropsia (the same symptoms, but now things appear too big) and your friends are suddenly huge. Of course like it was in Alice's case, these symptoms can also be brought on my hallucinogenics.
I was trying to find something interesting I got from this week; my roommate had told me about hysteria and I researched a bit for the micropsia. Hope you found it interesting, here's to your health! Unless you don't have it, in which case at least you don't have Human Werewolf Syndrome, which is just like it sounds without the claws and teeth. Thank you and goodnight.
In case you haven't heard T.G.I.Friday's is back with its fantastic 3-course meal for $12.99. After seeing ad after ad with their fried green beans (surprisingly delicious!), sizzling Parmesan crusted chicken, and irresistible brownie sundae, I had to head in to confirm the goodness. The enthusiastic waitress seated us in what first seemed to be a prime location for a 22 yr. old; the bar. Despite the cold, a group of people were outside enjoying drink specials. But as our second course was brought out, we all noticed the looming smell of cigarette smoke, brought in by the unforgiving winter draft. The perfect seats became the bane of our otherwise perfect meal. Why were people huddled in 38 degree weather when they could be inside in the warmth? Where is the line drawn for dedicated nicotine lovers? Then at that exact moment the words 'you don't drink every time you smoke' came to mind from the Become An Ex ads. After watching the catchy spots of the female employee blending up a frozen drink at her desk, or the middle age guy taking the delivery truck for a spin- I realized how effective the campaign Become An Ex is. By taking a logistical approach, this campaign has proven smoking trends to be somewhat silly. By breaking the connection in trends, you might break the justification to smoke. For the sake of enjoying future meals indoors and out, my hope through advertising is to continue the decline in numbers of smokers everywhere.
As both an Advertising major and a Brazilian citizen, I try to keep a look out for good campaigns rolling out in Brazil in order to stay on top of the advertising trends there. Last year, I was ecstatic to log on to Twitter and see that Brazil and DDB were some of the trending topics. I logged into AdAge to find out that just before September 11th, 2009, DDB Brazil (*or supposedly employees who no longer work for DDB Brazil) launched this ad virally.
Cadbury has some crazy/genius advertisments that may seem far fetched, but they're incredibly entertaining. The campaign seems to try to create a more youthful view of the British brand of chocolate and does a pretty job in doing so.
Blue people? Really? YES!!!! It was a great concept and a FABULOUS MOVIE!! So great its the highest-grossing film ever! But what made it such a blockbuster? The 3D? The Blue people? James Cameron? Nope! It was the story. A story with a message. It was a romance between all living things the beings put on it's planet to care for it and learn form it. Yea, I know, tree hugger stuff. But could it have some truth to it. We just keep on taking and taking from our world that pretty soon will have nothing left and the earth will kick us out (this is said to happen 12/21/2012). Well take from the film what you want but don't forget the moral of the story - Have the good ole' american mentality; If we run out we can take it from another planet.
When previewing different ads that were circulating the web I found this Hertz car rental commercial spot in which I found myself LOL-ing, but for real! This commercial seemed to hit home a little bit from my recent trip. I was studying abroad with 7 of my best friends and we had just gotten off our plane into Paris and hopped into a taxi. One of my friends thought she was a big shot because she “learned how to count to 10 in French.” OOO LA LAAA you might say, but why did we trust the amateur learner? NEVER AGAIN! So she began to tell our driver the address of our hotel and he proceeded to speed off. We arrive in an alley way and we are clearly not at our hotel. So then I decided to show the address to the driver and he peeled off in a similar fashion as in this commercial, whipping around busy traffic and we thought we were all doomed. Fortunately, we weren’t too far away so by the time we caught our breaths we were able to hop out of the taxi. We learned from our mistake and from there on out we decided to show the drivers the address.
Burger King decided to go a different way with their marketing and tap into viral marketing. It ended up working very well for them, this is one of the oldest pieces of viral marketing and still to this day one of the most successful. It established to the rest of the world that viral marketing is powerful and here to take over your internet.
If you visited the site you would see a person dressed up in a chicken suit, with a command box where you can tell the chicken what to do. It can do over 300 different tasks. Burger King's campaign is "have it your way" and this viral campaign went along with it perfectly. I went to this site when it was first created awhile ago, and still think it is pretty hilarious and a good way to kill time, and occasionally makes you want some chicken.
Yeah....it's kind of funny
when i came across this video, i thought it would be something expected, like someone buying a coke and finding it refreshing. i got a lot more than i expected. the video shows college students going to purchase a coke from a vending machine and they receive much more than a bottle of coke! through this video, coca-cola shows that they really do know how to give and spread happiness.
Brinks Home Security has been a major contender in the home security business for many years. But recently, they have made an expensive name change to Broadview Security.
I'm sure many television watchers have been exposed to the various cable TV spots on heavy rotation during these past few months. No. Seriously. NOBODY missed it because Broadview spent all of their multi-million dollar budget on these elaborate commercials. Here's an example of a longer spot:
The ad starts and it doesn't even feel like a commercial! In fact, some users might even believe that their favorite show is back on. This is a great technique to grab the attention of your audience. The long scenario forces the viewer to follow the storyline and find out what's going to happen next.
I find the name Broadview ironic because the ads don't seem to have mass appeal. The spots only feature youthful and vulnerable white women. Where's the demographic variety?! After watching the other versions (i.e. The Ex, Backyard, Treadmill, etc.), the basic message becomes quite clear:
NO WOMAN IS SAFE! Some crazy guy is gonna bust your windows out or break your door down like a ninja and if you don't have Broadview, you're a goner.
cue the dramatic music...
Broadview's message says that this can happen to anyone! At a house party, after a date, during your daily workout, in the bright daylight, in the midst of a rainy night, WHENEVER! And the only way to protect yourself? Brinks. Wait. I mean, Broadview...
And although I poke fun, I do find this campaign to be quite effective. When I first watched these commercials, I immediately thought about how the Bad Guy can be anyone, even the cutie named AJ from your house party! Too bad he's a psycho stalker...
So no, it's not such a BROADview, but it's definitely an eye-opener.
This commercial is amazing. I love how AT & T has managed to project even to the younger generation of cell phone users. This is definitely going to be an increasing trend with more and more younger kids getting cell phones. Even with this day in age they found a central figure like the girl looking for her dog Sarah and the whole city trying to locate it.
As far as viral advertisements go, I would have to name one of my favorites as being the ad campaign for the movie "Aqua Teen Hunger Force Colon Movie Film for Theaters" done by the network, Adult Swim. This campaign intrigues me for a variety of reasons, including being a fan of the show itself, the sadistically comedic nature of the ads, and the controversial public reaction to the ads.
Perhaps the most notorious portion of the campaign became known as the Boston Bomb Scare. Lite-Bright-esque signs of one of the show's characters flipping the bird were placed in several major cities throughout the US. Several weeks later, some rather paranoid people began reporting the signs, assuming them to be bomb threats, causing the scare, along with some lawsuits and loss of a few million dollars.
The campaign also included Adult Swim's television ads saying that they would premier the movie on TV a full 2 weeks before it hit theaters. It turned out to be an April Fools prank, in which they actually did show the first 3 or so minutes of the movie, but after this the movie muted and became a tiny, barely visible picture-in-picture box in the corner of the screen as the network's normal programming block aired. They also had a promotion in which several different fake endings to the movie (claimed to be real) were posted onto several internet websites, such as youtube and the movie's fansite.
So I don't know if anyone is into all the entertainment industry award shows, but I definitely am. I love seeing what everyone is wearing, when the underdog wins the award, really moving speeches, really funny speeches, and a good host (which doesn't happen too often). I thought this year's Golden Globes were actually well done- just the right amount of sappy moments as there were silly ones. BUT...the best moment of them all probably shouldn't have become a memorable moment at all...except it did.
At first I thought I was the only one who thought Brendan Fraser's reaction to one of DeNiro/Scorcese joke was a little off. I thought, "What the hell WAS that?!" But low and behold, the short video clip of what people are coining the "Idiot Clap" has taken the Internet by storm. My mom emailed me a remixed version of this ridiculous showcase of overexcitement, and it is hilarious.
Do you think Brendan Fraser had any idea that all the viewers would take such notice of these 4 seconds? I've embedded the original "normal" clip, but the main attraction is the second version, a superbly edited remix to Gwen Stefani's "Hollaback Girl."
I hope you get a good laugh out of this!
Getting your wisdom teeth pulled is miserable.
Getting all 4 impacted wisdom teeth pulled at the same time is even more miserable.
Why did I decide to do this on a Friday morning so I could drive back to school on Monday? WHY?! It still remains a mystery to me as to why I decided to do this. At least you all feel my pain, this is one of those coming of age things that everyone has horror stories about. Hopefully none of you passed out before they gave you the IV that put you to sleep...I have a huge aversion to needles, blood, doctor's offices, and all those types of things haha. So, my anxiety kicked in and put me to sleep before the drugs could! You may take this moment to laugh at me. To make things better, my mom said when I woke up from surgery I was babbling about eating hamburgers and pizza, but I was also crying? Anesthesia will do funny things to you, I guess. To make everything better, I had a bad reaction to the pain pills they gave me and spent Friday and Saturday throwing up, ew. Luckily today I woke up and the pain has subsided enough to where I can take an ultra strenth tylenol instead of a pain pill, yay! I went and had my post-op appointment this morning and the surgeon said everything looked great. I am so happy this saga is coming to an end. I was going to post a funny picture of myself all swollen and unhappy to finish this blog, but unfortunately, I never got swollen enough for it to look like much had happened to me. Sorry to disappoint!
Please share with me all of your wisdom teeth horror stories, it will make me feel better =).
Kellie
Last week my roommates and I sat down and watched the pilot episode of MTV's new show, The Buried Life. It's about a group of young guys who travel around the country in a purple bus named Penelope, and try to accomplish a list of insane goals they've set for themselves [read: crash a party at the Playboy Mansion; play basketball with Obama]. The show brings a new light to the age old question: if you knew you were going to die tomorrow, what would you do today?
I got to thinking that maybe it wouldn't be a bad idea to make my own bucket list. Unfortunately I don't have access to a giant bus to tour the country, nor could I skip that much class. But I could totally come up with a list of things to do before I graduate from Florida State. To me, it's about finding the beauty in the campus life we as students take for granted every day that we're here.
Together with my roommates I've come up with a couple ideas that I will be able to share with you all in my blog for the semester. Hopefully it will enrich my time spent here at FSU, and offer some great pictures to prove it. Here's what I've got so far:
With Valentine’s Day steadily approaching, I think everyone is wondering “What should I get that special someone in my life?” You might be thinking to yourself, “Roses are too cliché, chocolate is too trite, and a stuffed animal will just collect dust.” From this friendly reminder, I think it is safe to say dinner will be just fine, just as long as you don’t forget this special day… or else torture and anguish may prevail (maybe for months to come).
If anyone hasn't seen the Jersey Shore or even heard the controversy behind the MTV show, you are definitely missing out on some great entertainment. Guido to Guidettes, Jersey Shore is a stereotypical reality show based on strangers that want to party up their summer at the Jersey Shore. As a die-hard fan of the show, I disagree with the allegations that the stereotyping of a guido or guidette is offensive. However, when Nicole, or Snooki, snickers, snicki, got hit in the face by a TEACHER, the network was right to take that scene off the air. Men should not hit women, and I hope everyone agrees!BUT If you like fist pumping, fake tanning, working out, and partying then the Jersey Shore is your scene. There have been plenty of spoofs of the reality show, but Little Jersey Shore is one of my favorites. I hope you enjoy it and even though the show is over, I'll be waiting for season 2.
Thought this ad was clever and funny. The ad shows a man standing at a Burger King counter picking up his food he had ordered. The man is Ronald McDonald, the spokes person/symbol for McDonald's, a rival fast food chain of Burger King. I think this ad is poking at how the fast food industry has gotten out of control and has created a wave. With the economy being like it is today, some people only have the option to eat cheap fast food; and if money is not an issue, people have just become accustomed to this industry and getting carried away. Also the ad may be getting at how McDonald's quality of food is not as nice as Burger King. Either way, I found this ad amusing. I got the ad off of Hemmy.net and hope you all find this funny like me.
had never seen this viral ad before, but when I was searching it caught my eye. The ad is from Volkswagon about getting more active and wasting less energy-on escalators. They think the easiest way to change peoples habits is by making the desired behavior fun to do. Volkswagon called it the "fun theory"This ad did best running virally because that is the demographic it is trying to reach out towards. The younger generation who is looking at you-tube.
This is a commercial I'm sure most of us have seen. I really like that this shows the difference between what's okay to show in European countries and what's okay to show in the U.S. I feel like this commercial would never run in the U.S. People are so preoccupied with being politically correct and this commercial is using the regret of having an annoying child as a reason to use condoms. If this were to run in the U.S. an activist group would pop up with some sort of complaint.
"Straight out of Cape Cod
We’re keeping it real
We’re going to have a party makes the ladies squeal
We’re going to turn it on
With our parents’ riches
We’ll serve Smirnoff, raw tea and finger sandwiches"
So, I have seen this You Tube video before and thought it was super funny. What is even funnier than this video is that I didn't even think about it being an add when I first saw it; I just thought it was some funny video a random person decided to make. Take a look, it's called Smirnoff Tea Partay (OK, I tried to post the actual video and it wasn't working. So, here is the link so you can watch it:
http://www.youtube.com/watch?v=PTU2He2BIc0
Have you watched it? OK, good! Hahaha! It's really funny. This video was created by the New York branch of a British ad agency called Bartle Bogle Hegarty. This agency handles a variety of companies including Axe and Vaseline. The video was first posted in 2006 and spread like cold in a kindergarten classroom. On October 2, 2006 Fortune Magazine's Devin Leonard wrote about the seemingly new phenomenon of viral campaigns and about the success of this campaign specifically.
Viral campaigns are kind of neat. But, I think by definition as I understand it, they are kind of more a Public Relations tactic than an advertising tool (although I know they are advertisements). I reason this because in basic level classes we learn that the biggest difference between advertising and Public Relations is that Advertising is paid for and the producers have full control where PR is free but the creator has no control. Viral campaigns, as noted by Leonard in his article can successfully be distributed world wide without paying one cent. Smirnoff paid nothing to get this video out on the air. The downside is that the video may pop up next to video about things the company may not want related to their company. For example, a viral campaign for Twinkies could pop up next to a viral campaign for fat camp. The advertiser has no control.
"But now it’s time to break
But please will you promote
Smirnoff raw tea parties
And we’ll send a thank you note
In cursive…"
When you think of the year 2009 what is the first thing that comes to your mind? What about when you hear a certain song? Maybe you think of a crazy time with friends, some witty advice your family gave you, a past lover, or all three? There is something about this song that takes me on a wild roller coaster down memory lane. It engulfs everything I have and reminds me of moments I forgot even existed. DJ Earworm, although not an attractive name, has something mysteriously attractive about his mixes. There is no way to listen to this song and not absolutely love it. It excites me to see what 2010 has to offer while also inspiring me to create such works of art on my own. The time and effort spent to make something like this gives me even more appreciation for my major. So on that note, listen to the song and become inspired about not only your life and the great times that 2009 brought you, but also for the adventures that have yet to come in 2010!
