Wednesday, January 27, 2010

Is that the lineman?

So I saw this commercial in my Hispanic Marketing class on Monday and thought I would share it with you guys, Don;t worry about the text in the beginning
I'll be your personal translator. =)

The commercial reads:
The Concept

The brand new Toyota Corolla. So special, that its impossible you wont fall in love with it

The Opportunity

To connect with our audien during a soccer game in a creative and innovative way

The Idea

Instead of using a logo, or a simple animation, they decided to do something fun.

Something you've never seen before!

If Hispanics LOVE soccer, why wouldn't they love a Toyota?
Way to target the Hispanic market!

Is that the lineman?

1 comment:

Ramage, what? said...

pretty cool...I love the energy at soccer games