had never seen this viral ad before, but when I was searching it caught my eye. The ad is from Volkswagon about getting more active and wasting less energy-on escalators. They think the easiest way to change peoples habits is by making the desired behavior fun to do. Volkswagon called it the "fun theory"This ad did best running virally because that is the demographic it is trying to reach out towards. The younger generation who is looking at you-tube.
Lastly- I think every staircase should be a piano.
1 comment:
This is such a clever idea! Who can resist musical stairs? Clearly, no one.
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