Wednesday, April 7, 2010

Facebook is changing. AGAIN.

You've all been there to witness the unexpected and confusing changes Facebook loves to make. The interface has been changed several times which leaves users frustrated and upset by the sudden remodel. Once again Facebook is switching things up, but this time it may affect advertisers. 

Facebook recently released confidential emails to ad agencies among the country (so of course the info gets leaked on the internet--we're you honestly trust us?) in which they have stated that advertising will be changing among the most popular social media platform. The company has claimed that this will help marketers gain more fans and build engagement, but I see this is a HUGE disaster.

Here's the deal. You know all of those fan pages for both small and large brands? As of right now, if you are a "fan" of the page, then you visit the page and click "Become a Fan." From now on, instead of "Becoming a Fan," you will "Like" the page. Why is this so different? Let's say a Facebook Ad shows up on the right hand side of the page that says "Jet Blue." You click the like button because you think Jet Blue is a pretty cool airline. A few hours later, Jet Blue's status updates blow up your news feed. Well...what if I "like" Jet Blue, but I don't necessarily want to be a fan? Facebook claims that users are twice as likely to click the "Like" button than the "Become a Fan" button. The thing is, Facebook isn't going to release this news publicly. So users are going to like these brands and then be bombarded by their feed. An equivalent move, theoretically, would be "Liking" somebody in order to become their friend, rather than literally requesting to become their friend. In my opinion, there are not going to be many happy campers out there. 

On top of that, if your friend "Likes" a page, let's say Lady Gaga, and you "Like" the activity...guess what? You are officially a fan. Hopefully this will have a more positive outcome, but as a user myself, I HATE this idea. Expect this change within a month or so. 

I'm going to start a new social media platform that blows Facebook out of the water and then make millions of dollars! Anyone want to join me? ;)

Facebook is changing. AGAIN.

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