Thursday, April 8, 2010

iAd is HUGE!

So, I know I'm not in this class anymore, but I just wanted to make sure everyone saw how huge Apple's new advertising network is going to become:

10:48AM "We have a lot of free or reasonably priced apps... we like that, but our devs have to find ways to make money. So our devs are putting ads into apps, and for lack of a better way to say it, we think most of this kind of advertising sucks." Ouch!
10:49AM "When you look at ads on a phone, it's not like a desktop. On a desktop, search is where it's at. But on mobile devices, that hasn't happened. Search is not happening on phones; people are using apps. And this is where the opportunity is to deliver advertising is."
10:49AM "The average user spends over 30 minutes every day using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that's 10 ads per device per day. That would be 1b ad opportunities per day."
10:50AM "This is a pretty serious opportunity, and it's an incredible demographic. But we want to do more than that. We want to change the quality of the ads too."

It's going to be interesting to see how this turns out! But keep posted, because we sure haven't seen the last of this!

iAd is HUGE!

No comments: