During my Basic Marketing Concepts class I learned about this amazing website that gives you an indepth view of market segmentation broken down by zipcodes. It is simple, specific, and very reliable information. Find out who's in your neighborhood; who's your customer. Check it out!!!
This link leads directly to the zipcode search and will give you a detail description of consumers in that market share.
http://www.claritas.com/MyBestSegments/Default.jsp?ID=20
Ps: A number from 1 to 66 will show up next your result. One is for the wealthiest-income household and 66 is for the lowest-income households. Click on the name and get the description.
Tuesday, February 19, 2008
Market Segmentation, Yummy!
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