So my creative group was having trouble really narrowing down and finalizing our BIG idea for White House Black Market...we had brainstormed for days, we even went into Catch Your Limit to try and find our creativity...However, nothing seemed to be working...
Finally we decided to bring some outside influences to our next meeting that might assist us in our creativity. Smirnoff Vodka, Natty Light, and Yellow Tail all made an appearance that night. And what do you know...In no time we had the alcohol and creativity flowing...
Little did we know there have actually been studies done on the connection between creativity and alcohol...Here's a whole website dedicated to exploring the connection between alcohol and creativity...
Drinking & Writing Brewery
Monday, March 31, 2008
Connection Between Alcohol & Creativity!
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I don't know if I would endorse drinking while creating anymore than drinking while driving, but ... I have written my fair share of creative ideas and concepts on cocktail napkins.
Neon lights also energize the creative gods within me and lots of wild and crazy ideas seem to appear in sweet smelly places where the soft glow of multi-colored lights and booze mix it up.
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