Since the beginning of time there has always been one rivalry that trumped them all; it's bigger than Florida Vs. Florida State, bigger than Brother Vs. Sister, and it may even be bigger than North Korea Vs. South Korea.
This is the Battle of the Sexes: MEN vs. women
In NIKE's new TV spot for their NIKE + campaign LA based agency 72andSunny (I write about them a lot) took this age old battle and spun it into a call to action. Owners of NIKE shoes, who have the NIKE + accessory, can link their shoes with the computer and upload how far they've run. The competition that NIKE has started is a challenge to see which sex can run the farthest. Check out this commercial and try and spot out all of the pro athletes.
Oh, and btw... it topped the list of Creativity's Top Ads of the Week
Credits
- EMEA Brand Connections Director: Enrico Balleri
- EMEA Advertising and Content Manager: Marcella Fauci
- EMEA Brand Communications Manager: Oliver Eckart
- CD: John Boiler
- CD: Glenn Cole
- Writer/CD: Jason Norcross
- Designer/CD: Bryan Rowles
- Brand Team: Alex Schneider
- Brand Team: Evin Shutt
- Brand Team: Megan Woods
- Director of Film Production: Sam Baerwald
- Producer: Angelo Ferrugia
- Business Affairs: Jessica Reznick
- Production Company: Biscuit Filmworks
- Director: Tim Godsall
- DP/Cameraman: Steve Keith-Roach
- Producer: Rick Jarjoura
- Executive Producer: Holly Vega
- Sr. Executive Producer: Shawn Lacy
- Editorial: SpotWelders
- Editor: Robert Duffy
- Editorial Producer: Carolina Padilla
- Asst Editor: Patrick Murphree
- Executive Producer: David Glean
- Post Production: The Mill
- Flame Artist: Giles Cheethum
- Flame Artist: Tara Demarco
- Producer: Arielle Davis
- Audio Post: Lime Studios
- Mixer: Rohan Young
- Mixer: Joel Waters
- Sound Design: Rohan Young
- Telecine: CO3
- Colorist: Stefan Sonnenfeld
- Producer: Rhubie Jovanov
Cast
- Roger Federer ... Himself
- Zlatan Ibrahimović ... Himself
- Fernando Torres ... Himself
- Paula Radcliffe ... Herself
- Eva Longoria Parker ... Herself
- Tony Parker ... Himself
- Sofia Boutella ... Herself
No comments:
Post a Comment