Thursday, March 26, 2009

The Age Old Battle.

Since the beginning of time there has always been one rivalry that trumped them all; it's bigger than Florida Vs. Florida State, bigger than Brother Vs. Sister, and it may even be bigger than North Korea Vs. South Korea.

This is the Battle of the Sexes: MEN vs. women

In NIKE's new TV spot for their NIKE + campaign LA based agency 72andSunny (I write about them a lot) took this age old battle and spun it into a call to action. Owners of NIKE shoes, who have the NIKE + accessory, can link their shoes with the computer and upload how far they've run. The competition that NIKE has started is a challenge to see which sex can run the farthest. Check out this commercial and try and spot out all of the pro athletes.

Oh, and btw... it topped the list of Creativity's Top Ads of the Week



The Age Old Battle.

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