Monday, March 30, 2009

The Planet's First Truly Branded Nail Salon

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Wall to wall nail polish statues. Plasma screens facing every direction. Hot pink Candy Land decorations adorning the perimeter. Dashing Diva, a privately owned franchise company, has reinvented the salon experience, opening its first doors in 2003 in the heart of New York City. Never before has anyone offered quick beauty service treatments in an environment that was not only fashionable and chic but also fun and relaxing. Dashing Diva is a company that took a traditional nail salon and created a destination. 

 

With salons now in 28 different locations on 3 different continents, Dashing Diva is the most unique salon experience I have encountered in a while. From nail polish towers to the wrap around couch seating, the brand has definitely made a name for themselves and has climbed the tower of intelligent marketing. They are dedicated to making the salon experience healthy and sanitary as well as luxurious.

 

This company is one of the major clients of the firm I am interning with over the summer in New York and I thought this was such an interesting concept and a perfect way to reach out to women in need of a luxurious yet affordable experience. 

The Planet's First Truly Branded Nail Salon

1 comment:

Gel-Nails said...

Interesting content.

Just wanted to share some information that may help busy professionals caught up with work and who have less time to maintain their nails. You can try out gel nails which are now becoming a hot favorite as they are natural looking even without nail tips and the best way for nail enhancement. Also, if you are allergic to those strong smelling chemicals which you can experience with acrylic nails, then you should use gel nails as these are odorless.

However, when you are planning on gel nail application, make sure you approach a nail salon or a nail artist who is well versed with gel nails and is properly trained and mastered in gel applications. This will save you from problems that can arise with improper gel nail applications.