Every now and again I will come across an idea that is so creative that I get jealous that I didn't come up with it first. Its a good jealousy though because it encourages me to excercise those creative juices (the taste is sort of like apple juice mixed with pineapple juice) a lot more often. Here is the latest example of beautiful creativity that just makes you say, "damn, that is a great idea, that is beautiful art, why the hell can't I do that." The non-traditional advertising implications of the 3d art are awesome. People will be able to get involved in the ad, physically. Take a picture, send it too their family. Sounds pretty viral. I don't think the Mountain Dew drawing was an intentional ad ( I think it may have just been inspired by the mountain dew machine in the Transformer movie, but who knows? Somebody does just not me.) The Aveeno sidewalk art was definately ...? What would you call that.. It doesn't seem like an ad. There is no call to action. I think it is more like product placement. The art exists without the product, but the logo can just be thrown in as placement. What do you think?
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