Tuesday, October 14, 2008

Viral Benchmarks Prove Elusive, Study Says

LOS ANGELES Although 70 percent of surveyed advertising and media agencies plan to increase their spending on viral videos, benchmarks of success remain relative throughout the marketing business.

Those were two of the conclusions of a report released today from The Feed Company, Hollywood, Calif., which specializes in "seeding" viral videos on the Internet on behalf of agencies and clients. READ MORE

Viral Benchmarks Prove Elusive, Study Says

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