Interesting Strategy by The Economist and Others

Brainy Brand Names Where They’re Least Expected

A FINANCIAL crisis, two wars, a presidential election. ... When there is so much for readers to think about, how do magazines aimed at thoughtful readers attract their attention?

The Atlantic is reaching prospective readers in “places where people’s brains are most at rest” — like the corner store.

New ads for The Economist juxtapose its name with a classic game.

One such magazine, The Economist, is spoofing the game Twister, distributing pizza boxes that improbably bear its name and sponsoring a performance of political satire by the Second City theatrical troupe. READ MORE