I am currently taking Media Planning and in the textbook came across some important information I feel we should all be familiar with. Check out theses sites of Advertising Publications. I promise you can't go wrong! See for yourselves =).
Advertising Age (http://www.adage.com/)
Advertising Age is the oldest weekly trade publication of the advertising industry. It's website provides current information on all phases of advertising, media, creative, and Internet communication.
Adweek (http://www.adweek.com/)
Adweek is a weekly trade publication that covers the advertising industry. Its website, Adweek Online, provides daily headlines and excerpts from the magazine.
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As a matter of fact, Laura Scaglione, our previous Ad Club treasurer, works for Crain Communications and they publish both of these! Advertising is really a small world.
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