Routan Boom

I know many of you have heard or seen the new commercials featuring Brooke Shields saying that the new minivan by Volkswagen called the Routan is the reason why people are having children and there is baby boom because of german engineering. At first I thought that it was a little weird, but I was looking on the AdAge website and they had an article about it. Even though they have made the tv and radio commercials they have also made a website that has a very non-traditional element to it. The article stated on their website you can upload different pictures to make your very own virtual baby and then they will strap it in to the back of the Routan. I thought so I went to the website and found it to be pretty entertaining and I think that it is really going to work. I think its a funny way to think about cars and really steps out of the box. Check it out and make your own baby if you want! 

article: http://creativity-online.com/work/view?seed=90d58d4d

website: http://www.vw.com/routan/en/us/#/video/