West Coast Reppin' It With a Green Tea Partay!

Most people remember the incredibly successful viral ad campaign for Smirnoff Iced Tea. Here it is... The Sequel. Because of the great response JWT NY created another Tea Partay music video to promote Smirnoff Green Tea. Very appropriately they 'repped' the environmentally conscious, health conscious, and spiritual wealthy 20-somethings for their Green Tea Product. Just as successful an execution as the original Tea Partay video with a new sound, new actors, and a new vibe that really tapped into the stereotypical Beverly Hills type. They acknowledged the type that was very environmentally conscious and health conscious but still got plastic surgery, fake tans, fake highlights, and had the superficial lifestyle to balance. This video is every bit as funny and entertaining, but reaches a different audience that would identify with the new product.