Monday, February 8, 2010


Doritos took a different approach to advertising at the Super Bowl this year. Different from all other ads shown, the Dorito ads were made by indivually's submitted ideas. The contest was titled Crash the Bowl allowing America to write, record and submit their commercial ideas for a chance of winning &1,000,000.

"Here's the setup for the biggest Crash ever. Get together your idea for a Doritos brand Super Bowl XLIV commercial. Go for action-packed. Or go for funny. It's up to you. Then write it, shoot it and submit it.
Make it as one of the six finalists and win $25,000. Then if America votes it in our Top 3 submissions, your video will be aired as a Doritos brand commercial during Super Bowl XLIV.
But that's not it. If you get first place on the USA Today Ad Meter, we'll give you $1,000,000. Second wins $600,000 and third wins $400,000. If we take the Top 3, everyone gets another $1,000,000. Sound good? We thought so.
* The criteria for the USA Today Ad Meter is determined solely by USA Today, which is not affiliated with this promotion in any way."

USA Today Ad Meter Results: Betty White takes the cake!
While Doritos lost first place to Snicker's, they snagged second place with 8.27 ad meter score. The second place winner walked away with $600,000 and infinite bragging rights. USA TODAY's Ad Meter tracked the second-by-second responses of a panel of viewers to ads during the Super Bowl and ranks them from best to worst (by a 5-star rating).

1. Mar's Snickers: Guy plays football like Betty White.
2. Doritos: Dog puts shock collar on owner.
3. Bud Light: Man builds house out of beer cans.


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