Sunday, February 7, 2010

Super Bowl Ads- Autotuner

Everyone is obsessed with the auto tuner these days. It is most commonly recognized with T-pain, but has actually been around for a long time. It was primarily used in the 50s and 60s to correct the occasional flat or sharp note in the recording studio. It wasn't until the 90s that it was used throughout an entire song on purpose. Many remember Chers "Believe" or "do you believe in love after looooooveee" where she uses the autotuner to create a futuristic sound.

It didn't catch on until our Tallahassee native T-pain used it in EVERY SONG he sings. The phenomenon is now everywhere, so it isn't surprising that the super bowl featured it.

I think the ad is very funny and relatable. But the problem with many super bowl ads is that they all incorporate humor tactics similar to this one. Audience members might walk away remembering "the funny ad with T-pain" but not that it was Bud Light that it was promoting. Perhaps a little more use of product placements throughout the ad can help it stick in peoples minds.

Super Bowl Ads- Autotuner

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