Tuesday, February 2, 2010

How Clever



A hand dryer in Thailand became an unexpected platform for advertising and comedy. You can't help but laugh out loud at this idea, which also communicates the hotness of Wolf Hot Sauce. Everyone uses public bathrooms so I can only imagine how much exposure this ad received. Additionally, humor is a great way to get people to remember your ad, especially when they will probably tell their group of friends about something funny they saw recently.

McCann Erickson created this ad and is the fastest growing multinational agency over the past four years. Their use of global resources combined with local expertise have made them a top 2 agency in Thailand, with awards garnered from local and international festivals giving the agency a creative reputation that is second to none.


How Clever

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